List Quality

To maximize your inbox placement rates, you’ll need to maintain a high quality list. Using poor quality lists will harm your reputation with mailbox providers, reducing your delivery rates. But what exactly does “quality” mean when we’re talking about an email list? It all comes down to if the list is permission-based in the first place, and unengaged recipients are regularly removed.

1. To find out about how to acquire a high quality list, see our guide on Subscriber Acquisition.
2. To learn about how to maintain a high quality list, see our guide on List Hygiene.

In short, quality over quantity!