Click here for instructions on how to create a Brand Compare.
General Overview
A quick glance at some of the most relevant delivery metrics for your selected brands
Best and Worst Campaigns
Best campaign : A selection of the best high volume and segmented campaigns based upon their inbox placement and read rates
Worst campaign : A selection of the worst high volume and segmented campaigns based upon the number of recipients who had the opportunity to read the campaign's messages, but did not.
Note: We use volume when selecting campaigns to ensure we aren't showing very low volume campaigns with 100% read (or 0% reads). We only show campaigns that have min time of 16 hours (and max 24 hours) - to avoid short run campaigns (or super long running ones as well).
Campaign Counts
The total number of distinct campaigns sent by the brand on the specified days
Volume
The total number of projected messages sent by the brand on the specified days
Message Engagement
Read : The percentage of recipients who are reading the brand’s messages
Read+Delete : The percentage of recipients who read the brand's messages and subsequently deleted them
Delete : The percentage of recipients who deleted the brand's messages without ever reading them
Sender Metrics
Sends Per Day : The average number of distinct campaigns sent by the brand per day
Most Active Send Day : The day of the week that the brand sends the majority of its campaigns
Most Active Send Time : The time of day that the brand sends the majority of its email campaigns
Note : All times are displayed in your own local timezone.
Subject Word Performance
Performance Table : A comparison of the top words used by the specified brand and the comparison brand’s campaigns with those same words
Note : Brands that did not use the word in their subject lines will have no data within that particular table cell.
Word Cloud : Each brand’s Word Cloud represents the most commonly used words within their subject lines. The larger the word, the more often it was used.
Website Snapshot
A snapshot of the brand’s primary homepage every day, which allows you to track how campaigns and a brand’s homepage offers may (or may not) be related
Sample Creatives
A sampling of the most recent message creatives for the brand