Guides for optimizing your use of Competitive Tracker

What insights can I learn from Brand Compare's side-by-side views?

Brand Compare

What insights can I learn from Brand Tracker?

Brand Tracker

What insights can I learn from Company Tracker?

Company Tracker

This article covers basic platform knowledge, reporting recommendations, and common use cases within the Competitive Tracker platform

Competitive Tracker Reference Guide

Learn more about how our research team can help you get more data back into Competitive Tracker

Help! My Searches Have Little-to-no Data

Step by step guide for creating side by side competitive views.

How to Create a Brand Comparison

Keep track of your competition’s best and worst email campaigns using our advanced search features.

How to Maximize Advanced Search in Competitive Tracker

View campaigns by type including Welcome, Birthday, Purchase, Abandoned Cart, and Shipping.

Journey Mapping in Competitive Tracker

Learn how to create a Pivot Table in Excel to organize your exported data in an easy-to-read format

Organize Exported Data with Pivot Tables

Identify the sending domains that you are directly competing against for your recipient’s attention in their inbox.

Overlap Analysis

What insights can I learn from the Sending Domain page of Competitive Tracker?

Sending Domain

Competitive Tracker

General platform definitions & common account-level inquiries

This article provides a brief description of Inbox Tracker API endpoints available for integration into your platform

API Starter Guide

Not sure what a term or word means in our platform? Read this to find out!

Common Terminology and Definitions

Competitive Tracker features data from Panelists & Virtual Characters, while Inbox Tracker also leverages IntelliSeeds™ & Traditional Seeds.

Data Source Types

Need to change your password? Read this to learn how.

How do I Change My Password?

Forgot your password? Read this to learn how to reset it

How do I Reset my Password

An all-inclusive guide on how to manage your current user list

How to Manage Your User List

This guide helps go through the process of setting up SSO for your account.

How to Setup SSO

Are you familiar with the Validity platform? Here are the naming equivalents between platforms.

Name Mapping - SparkPost vs Validity?

New to the platform or just need a refresher? Check out our training video series! We are also available to answer questions live on Chat.

Need Help? Here is How to Reach Us!

Are you wondering what a user panel is? Read this to find out.

What is a "User Panel"?

General

How to add and remove sending domains on your account

Account Domain Management

Find out how different subject line emotions and lengths affect engagement. Test and optimize prior to deployment with Subject Line Predict.

Analyze and Optimize Subject Line Performance

This article will give you some basic information on our blocklist providers.

Blocklist Sources

Read on for help with Cloudmark reputation and troubleshooting potential issues

Cloudmark Reputation Troubleshooting Guide

Command Center provides an IP-centric view of deliverability for service providers and complex senders to achieve actionable insights

Command Center

Slack configuration allows you to seamlessly send your Inbox Tracker alerts to a designated channel

Configuring Slack for Inbox Tracker

This article describes the DMARC Dashboard and how you can review sending domain's source details for deeper DMARC analysis.

DMARC Dashboard

Eliminate human error when creating DMARC records with our self-service policy manager and automatically send reports to Inbox Tracker

DMARC Policy Manager

Take a few minutes to create a customizable set of alerts to notify you and your team when critical deliverability thresholds are met.

Getting Started with Alerts

How to set up Google Postmaster and sync it to Inbox Tracker

Google Postmaster - Set Up and Configuration

Domain Auto-Association allows you to add domains directly to Inbox Tracker by simply sending an email.

How to Auto-Add Inbox Tracker Domains

Don't have an Abuse.net listing? Here's how to create one

How to Create an Abuse.net Listing

Enter your ISP breakdown or scan your audience list to customize your dashboard based on your user's actual ISP makeup.

How to Customize Your ISP Weighting

Learn how to export your data from our platform in 3 easy steps

How to Export Data

Google provides info for monitoring your domain/IP performance and reputation. Here is some info to help you interpret the data.

How to Interpret Google Postmaster Tools

Campaigns are organized by Subject Line/Date. Update your tracking method to a custom field to see campaigns grouped by a value you define.

How to Update Campaign Tracking Method

This is an account-level setting. The platform will automatically detect your sending IPs based on the traffic from your sending domains. Those IPs will appear in the “Likely IPs” section. You may customize this by creating static groups of IPs. As you add or remove IPs from your sending infrastructure, you must make those changes in your IP groups as well.

How to Use Account IP Management

Interested to learn more about your subscribers? Create a tracking pixel to include in your email campaigns.

How to Use Analytics Tracker

Design Tracker lets you see what your email looks like in common inboxes and devices. Use this to find rendering issues before you send your email.

How to Use Design Tracker

Step by step article on getting the most out of Spam Trap Monitor

How to Use Spam Trap Monitor

This article will provide you with an overview of the feature and highlight some of the Yahoo Campaign Insights capabilities

How to Use Yahoo Campaign Insights

This article will provide you with an overview of the feature and highlight some of the capabilities

How to Use Yahoo Inbox Insights

This reference guide covers everything you need to know about getting started with Inbox Tracker

Inbox Tracker Reference Guide

Breakdown your intelliseed list with Python

Inside IntelliSeeds™ - Tools and Techniques

An all-encompassing guide that covers everything you need to know about seeding.

Intelliseed™ Sending Guide

Everything you need to know about setting up Outlook SNDS and syncing it to Inbox Tracker

Microsoft SNDS - Set Up and Configuration

Take your reputation monitoring to the next level by configuring a weekly audit straight to your inbox.

Reputation Advisor Scheduled Report

Persistent Campaign Filters and Scheduled Analytics Exports

Setting Persistent Campaign Filters

Spam Trap Types and Sources

This article covers the optimal strategy to utilizing our traditional seed list.

Traditional Seed Sending Guide

Everything you need to know about what we do when your account reaches its event usage limits.

What Happens if I Go Over my Monthly or Annual Seed Test, Design Previews, or Open Analytics Limits?

Inbox Tracker & Design Tracker

We’re committed to keeping your private information private, your data protected and secure and being transparent about our practices

Consumer panel data collection & Privacy Practices

Consumer Panel Data Collection and Privacy Practices

Privacy & GDPR

A set of guides on the installation and integration of the Inbox Tracker application

This article will provide you with an overview of the seeding capability available to Salesforce Marketing Cloud Inbox Tracker App users

Auto-Seeding With Salesforce Marketing Cloud Inbox Tracker App

This guide helps Salesforce Marketing Cloud admins install SparkPost Competitive Tracker application through the AppExchange

Competitive Tracker Installation Guide

This guide helps Salesforce Marketing Cloud admins install SparkPost Inbox Tracker application through the AppExchange

Inbox Tracker Installation Guide

This guide covers the available tabs and settings for the Inbox Tracker Salesforce Marketing Cloud application

Help & API