Name Mapping - SparkPost vs Validity?

Last updated February 2023

SparkPost	Validity	Notes
Inbox Tracker	Inbox Monitor	Inbox Tracker is a seed and subscriber panel based tool that provides detailed deliverability results by campaign, ISP, IP, domain and much more.
Reputation Advisor	Reputation Monitor	Reputation Advisor monitors key variables of reputation, performance, authentication, compliance, policies and practices.
Analytics Tracker	Email Client Monitor	Pixel based analytics providing insight into dwell time as well as engagement by email client and geolocation.
Reputable Sender	Certification	Reputable Sender is an alternative approach to gain the results similarly seen through Certification with Validity
Competitive Tracker	fka Inbox Insight	Subscriber panel based tool used to gain insight into competitive performance of other brands within a vertical.
Design Tracker	Inbox Preview	With Design Tracker, utilize your existing Litmus account to access results directly within a single UI.
Subject Line Predict & Advisor	Subject Line Advisor	Gain insight into top performing subject lines and the emotions driving results.
Recipient Validation	BriteVerify	Validate emails the moment they are collected or easily upload recipient lists to catch common problems and guard against bounces and errors.

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